Control Data Corporation records. Marketing, sales and public relations
Scope and Content Note
This series documents the marketing, sales, and public relations activities of Control Data Corporation. Records reflect various functions such as pricing, marketing, and selling computer systems and related products; conducting market analysis research; and preparing reports used for planning. The materials include correspondence, memos, reports, various committee meeting materials, marketing plans, product announcements, and advertisements.
Researchers should consult the following series for additional information on the Control Data Corporation's marketing, sales, and public relations activities:
- News Releases
- Newspaper and Magazine Articles
- Planing Documents and Reports
- Product Literature
- Serial Publications
Acronyms used in this finding aid:
ECS = Extended Core Storage
ESM = Extended Semiconductor Memory
MCC = Microelectronics and Computer Technology Corporation
MERITSS = Minnesota Educational Regional Interactive Time-Sharing System
WMATA = Washington Metropolitan Area Transit Authority
This is one series of the Control Data Corporation Records (CBI 80). Please see the other series finding aids for further information regarding the Control Data Corporation.
Dates
- 1959-1989
Creator
- Control Data Corporation (Organization)
Language of Materials
English
Access to materials:
Access to the collection is unrestricted.
Copyright:
The Charles Babbage Institute holds the copyright to all materials in the collection, except for items covered by a prior copyright (such as published materials). Researchers may quote from the collection under the fair use provisions of the copyright law (Title 17, U.S. Code).
Extent
25 boxes (14.3 cubic feet)
Abstract
This series documents the marketing, sales, and public relations activities of Control Data Corporation. Materials include correspondence, memos, reports, various committee meeting materials, marketing plans, product announcements, and advertisements.
Arrangement of Collection
The materials in this collection are organized alphabetically by department and arranged into the following groups:
Industry Marketing Planning Records
Marketing, European Pricing
Pricing Committee and Educational Grants
Public Relations
Sales, Contracts
Sales and Marketing, Customer Installations: Corporate Product Status Reports
Sales and Marketing, Employees' Files
Sales and Marketing, Subject Files
Acquisition:
The records were given to the Charles Babbage Institute by Ceridian Corporation in 1991.
- Advertising -- Computers Subject Source: Library of Congress Subject Headings
- Computer industry -- Advertising. Subject Source: Library of Congress Subject Headings
- Computer industry -- Marketing. Subject Source: Library of Congress Subject Headings
- Title
- Control Data Corporation Records Marketing, Sales and Public Relations, 1959-1989. Finding Aid.
- Author
- Prepared by Maria Plonski, Kate Flanagan and Carrie Seib, 2004. Updated by Karen Spilman, 2006.
- Date
- June 2005
- Language of description
- English
- Script of description
- Latin
- Language of description note
- English
Collecting Area Details
Contact The Charles Babbage Institute Archives Collecting Area
Elmer L. Andersen Library
222 - 21st Avenue South
Minneapolis MN 55455
612-624-5050
cbi@umn.edu
